Who are we? What do we stand for? Why are we here?

These are questions and answers from people all over the world regarding politics, religion and social status:

"Our worldly needs consist of all that fulfills the lust of the flesh and the pride of life."
"At the end of the day, the answers are right there in front of us…."
"We work feverishly to play passionately."
"The apparel culture created for the soul to revive its identity."
"All that was a distant memory is now a piece of art written on the tablets of our heart."
"Broken and redeemed by the power of love."
"Our identity embedded into our hearts by cultural influences."
"Love, War and Peace = LIFE"
"Eat, drink and be merry…all is vanity."
"We live to be acknowledged; our clothes represent our inner thoughts."

Who are we wearing? What are we wearing? Why do we choose to wear it?

The Alley is here to support all underground artists and designers. Our retail store in Seal Beach, California has provided a free venue for local artists to display their masterpieces on all types of mix media including street wear apparel for men and women.

Each designer and artist has created a unique clothing line to fit your life style. Your daily apparel is the cover on your book, what's inside is up to you. So go ahead and advertise yourself as the bestselling author!

Our doors are open to anyone with a passion to live their art.